SPORTS MANAGEMENT EXECUTIVE/MARKETING AND SPORTS MANAGEMENT PROFESSOR/
AUTHOR, CORPORATE TRAINER, ENTREPRENEUR, ASSOCIATION AND MARKETING CONSULTANT
Frank Cuzzi is President and Founder of Corner Kick International, an integrated sports marketing company which owns publishing, licensing and promotion properties plus provides marketing consulting and project management. He is a marketing and sales executive with over 25 years experience developing and directing national promotion, advertising and sales campaigns. A builder and innovator, Mr. Cuzzi has promoted new ideas, developed new markets and managed projects from concept though implementation. He thrives in competitive situations where success depends on service relationships and is measured by client satisfaction. He can marry Brand marketing strategy to sales tactics and negotiation skills. During 2012/13, he created a Sports Marketing and Sponsorship database.
Currently, he is a college Professor for Sports Marketing and 14 different marketing courses at Berkeley College, Keller School of Management and DeVry University. Previously he taught the sports courses at Globe Institute of Technology and ASA College. Recently, he founded Universal Sports Education (USE), LLC, an online sports management education company which offers a certificate program to students globally. It culminated all his marketing, sports, education experience and knowledge. He is known as “The Complete Sports Educator” having authored three sports books to date. He was awarded the Faculty Member of the Year Honor at Berkeley College in the Business/Marketing Department in November 2013.
Frank, a graduate of Cornell University where he earned a BA in Economics and a MBA in Marketing, was elected by alumni to be a member of the Cornell Board of Trustees from 1991 to 1995. He was elected President of the Cornell Association of Class Officers (CACO) in 1979. Twice elected President of his class and Campaign Chair once, he led his class to 4 “all-time” Cornell fundraising records. He received leadership training at Darden/University of Virginia, plus strategic planning and accelerated training at the American Management Association (AMA).
Executive Summary – Driver of Results
Frank Cuzzi received the Faculty Member of the Year Award at Berkeley College in 2013. He was elected the ASA College Faculty Council Chairperson in Jan. 2009 and energized the entire faculty. He published his third sports book, “Make $$$ in Sports Without Breaking a Sweat” in 2013.
Cuzzi created a new Soccer Brand, Corner Kick®, with its own website, cornerkick.com, camps, TV programs, licensed apparel, plus educational/newsletter materials. He bought, Branded, and established the New York Hampton Surf LLC, a professional soccer team.
He marketed and sold two professional soccer Leagues (MISL and NASL) through magazine ad sales, sponsorships, and licensing to an impactful/national presence. The three most successful soccer magazines to date in North America were his responsibility: Kick, Missile and World Cup 94.
He created 3 sports TV programs at TBS by generating the advertising funds to pay for them; enhanced league sports magazines by generating new ad sales revenue; and created “pop-up” advertising/promotions for Madison Avenue by creating a new market for them. He introduced several new Branded products through classic marketing and advertising (Protein 21 shampoo, Luden’s candy bars, Welch’s white grape).
He branded, updated, hired instructors, and increased profit from an old, tired educational course at the AMA, The Management Course. He created new academic programs in sports management at NYU, Globe Institute, ASA College, and Berkeley College. He revived the Sports Management program at St. John’s, and earned a nomination as “faculty member of the year” while student registration increased by 40%. He evolved a new, timeless method of teaching sports management in a very complex industry. He published three sports books using his “Rolling Wheels”.
Mr. Cuzzi recently founded and created an online sports management certificate program using all his marketing, sports and education experience. He gathered highly qualified instructors for a content program with 80 courses and 10 majors. This company, Universal Sports Education (USE), LLC, is available to continuing education students, colleges, youth, associations and professional athletes.
Frank showed major natural resource conservation organizations how to sell their products and market themselves successfully (NACD, MACD, and WALCE).
Frank E. Cuzzi’s business-building expertise is well documented. His successful results are documented in numerous forums: Madison Avenue (Mennen, Ludens, Welchs), public education (AMA), private consulting (corporate clients), sports management (professional soccer leagues and Corner Kick youth/grassroots soccer), conservation marketing (NACD and MACD), academic teaching (Professor at St. John’s, NYU, Baruch, Globe, ASA, Berkeley, Keller, DeVry) and entrepreneurship (USE) plus a sports/sponsorship database (Advertising Database).
He has demonstrated the decisiveness, accountability, creative thinking, strategic planning, constituent service, problem solving plus entrepreneurship/innovation required to accomplish these results. He is a special leader, combining expertise in marketing, sales, leadership, facilitation, and teaching/training. He served as chairman of the Faculty Council at ASA College in 2010 and was elected to the Board of Trustees at Cornell University in 1991. He can write an effective, targeted business plan; build successful results through innovative sales/marketing; and teach others “how-to-do” the same. Frank carries his tireless leadership, devotion and skill sets into his performance. Words used to describe Mr. Cuzzi include: enthusiastic, innovative, builder, results, and energy.
Documented Marketing/Sales/Advertising/Sports Expertise
Recognized as an integrated marketing expert, he has developed over 80 marketing programs for national corporations, linking them to publishing, special events, TV programming, licensing, international tournaments and public relations. His clients have included M/M Mars, Times Mirror Magazine, Grey Advertising, MacGregor Sports, Pepsi Cola, American Cyanimid, RJR Seagrams”, Heublein, NEC, Franklin Mint, Swissotel plus two professional sports leagues gaining corporate sponsors Clairol, Philip Morris, Toyota, Gatorade, Budweiser, and Bata Shoe among others.
Mr. Cuzzi has been Director of Marketing for the Major Indoor Soccer League and he co-Founded the North American Soccer League Marketing, Inc. as VP Advertising/Publications. His commissioner level sports management experience includes sponsorships, promotions, special events, and publishing. He had proven successes when publishing the NASL and MISL league publications in media sales, marketing, sponsorships, and licensing. He brokered the creation of the official World Cup ’94 commemorative magazine. His magazines remain the three most successful soccer publications ever in North America: Kick, Missile and World Cup ’94. He sold over 60 national advertisers and created a documented/national marketing impact for both leagues. He was honored for Leadership by Sports Management Review.
He consulted the National Soccer Hall of Fame membership campaign, tourism brochure, newsletter, and national promotion development. He created/developed the Puma Cup concept for them. He supervised the direct marketing/advertising campaign for Golf, Outdoor Life and Popular Science for Times Mirror Magazines, written promotion plans for the New York Yankees and supervised the Stroh Circle of Sports TV syndication/Advertising program. In addition, he sold the time for the Sports Division of Turner Broadcasting System (TBS) which enabled three new TV shows to go on the air: fishing, motor racing and wrestling plus the Atlanta Braves/Atlanta Hawks.
Frank introduced and sold “pop-up” print advertising and promotion to Madison Avenue and received sales awards for that effort. One promotion had a 20% redemption. This attracted the RH Donnelly Co. which bought the lucrative division from Intervisual Communications, Inc.
In his early career, he was a Vice-President, Account Supervisor where he introduced new products for Luden’s, Mennen and Welch’s; repositioned Muriel Cigars; upgraded the image of Ambassador Scotch, and created competitive parity for National Car Rental.
Successful Sports Management/ Education Entrepreneur
Being a visionary, Frank realized that it was only a matter of time before soccer would have a monumental impact in the United States. Taking the entrepreneurial plunge, he founded Corner Kick International, Inc. This integrated marketing company created a new soccer Brand which specialized in consumer sports apparel, sports marketing promotions, special events/camps, licensing, corporate sponsorship and website sales. In 1999, he launched Corner Kick Soccer Academy, doubling its registration in its second year, and tripling its revenue in the third year. In 2001, he launched Corner Kick Apparel. In 2002, the Corner Kick apparel and sports educational material became available over the Internet. In 2003, the company was merged to create a larger, more impactful organization, Corner Kick Soccer Education and Training, a grassroots soccer Brand. By 2005, the Corner Kick Companies grew to include his cornerkick.com website. In 2006, he bought, created, and branded the New York Hampton Surf professional indoor soccer team in Southampton, New York to better understand “being an owner” for his projects.
In education, he invented a new method of teaching, examining, and understanding the sports management industry and described it in his first textbook through “the rolling wheels”. Previously, he had created the Sports Management Program at NYU. Recently, he created the Sports Management Program at both ASA College and Globe Institute of Technology which benefited both schools by recruiting new students for each.
Finally, he culminated all his Madison Avenue, sports, education, knowledge and experience by creating and founding Universal Sports Education, LLC (USE) which provides an on-line sport management certificate program to students globally using content creating 80 courses with 10 majors. He published “Make $$$ in Sports Without Breaking a Sweat” in 2013 available now at Amazon and createspace.com/4155769
Proven Educator and Professor/Author
High-profile universities have had the benefit of his expertise and teaching over the years including: New York University, St. John’s University, Baruch CUNY, and Cornell. Spending over a decade at NYU where he created and developed their Sports and Special Events Marketing Institute and Certificate Program, Frank was honored in 1989 with their outstanding service award. During his time at St. John’s, he wrote The Handbook of Sports Management, Marketing and Leadership, which was published by Thompson Learning in September 2000. While there, in addition to teaching ten sports management courses a year, he revitalized the Racetrack Management Course earning him industry recognition. The St. John’s Sports Management program student registration increased 40 percent during his tenure. He was nominated for Professor of the Year for his efforts. At Baruch, he was successful teaching international students. Frank Cuzzi has volunteered his time and expertise giving training seminars in sports management to high school teachers for the NYS Department of Education. Those who know him admire his knowledge, energy, creativity and ability to work on multiple tasks at once, plus his willingness to teach his knowledge of sports management to others.
At the American Management Association he hired instructors, created new content, updated courses, and pioneered innovative marketing initiatives as he upgraded and modernized The Management Course. Most notably, he sold more than $1 million in supplemental registrant revenue while reducing operating and personnel costs. He created a new, organized, updated international Brand from a tired curriculum/organization.
Frank has also given seminars on integrated sports marketing at Cornell University (both the Johnson Management School and the Hotel School), University of California at Berkeley, Ithaca College, Manhattan Borough Community College, NYU Stern School, Globe Institute, and at the NCAA professional development convention. Cuzzi is the rare practitioner of integrated marketing management who can teach others his craft.
He taught all the Sports Management courses at ASA College and Globe Institute plus teaching marketing, sales and sports management courses at Baruch CUNY. He created the Sports Management Program at both ASA College and Globe Institute of Technology. He was elected the Chairperson of the ASA Faculty Council in January 2009 where he conceived, developed, and conducted the first two faculty council conferences at ASA in Classroom Behavior/Management and Faculty Publishing while energizing the school faculty.
Currently, he teaches Sports Marketing plus 14 marketing courses at Berkeley College, Keller School of Management, and DeVry University. He was awarded Faculty Member of the Year Honor at Berkeley College in 2013.
Experienced Consultant and Seminar Trainer
Mr. Cuzzi has served as a consultant, facilitator and trainer to many clients. He has been called upon to deliver convention speeches and leadership motivational lectures. Clients have included: Advertising Database, Business Development Group, Inc., First Citizens Bank of Indiana, Michigan Association of Conservation Districts, the National Association of Conservation Districts, Public Service Electric and Gas (PSE&G), Siemens, Suburban Propane, Smith Barney and the Wisconsin Association of Land Conservation Employees. He has delivered seminar training and consulting in marketing, sales, strategic planning, leadership skills, creative thinking and team building for these clients. Mr. Cuzzi believes in education, training, and development to prepare, challenge, and transition company personnel. He has had major success marketing natural resource issues in his consulting work for the NACD, MACD, and WALCE, all of which are major natural resource conservation organizations. Recently, he consulted a sports marketing/sponsorship database.
Featured as an industry leader and consultant in articles by: Adweek, Soccer America, Sport Management Review, and The Thoroughbred Times, it is clear that he always seems to distinguish himself. He was requested by Business Week to write a feature on Major League Soccer, excerpts of which were published in October 2002.